New Dyson Omega™ nourishing range.
Engineered to strengthen hair – for maximum shine.
Engineered to strengthen hair – for maximum shine.
Brief:
Launch Dyson’s second formulation range - the Dyson Omega™ Nourishing Range, featuring Hydrating Hair Oil and Leave-In Conditioning Spray powered by Dyson Farming sunflower seed oil. At its core is the Dyson Oli7™ blend, combining our sunflower seed oil with six additional omega-rich oils to protect and nourish your hair.
Launch Dyson’s second formulation range - the Dyson Omega™ Nourishing Range, featuring Hydrating Hair Oil and Leave-In Conditioning Spray powered by Dyson Farming sunflower seed oil. At its core is the Dyson Oli7™ blend, combining our sunflower seed oil with six additional omega-rich oils to protect and nourish your hair.
Solution:
Develop an omnichannel campaign focused on three key narratives: benefits and hair health, farm-to-formulation, and integrated beauty routine. Use market insights to tailor the campaign for each region. The result is an elevated, confidence-boosting campaign engineered to strengthen hair and maximise shine.
Roles and responsibility:Develop an omnichannel campaign focused on three key narratives: benefits and hair health, farm-to-formulation, and integrated beauty routine. Use market insights to tailor the campaign for each region. The result is an elevated, confidence-boosting campaign engineered to strengthen hair and maximise shine.
- Attend exploration sessions and meetings with engineers to understand the products
- Strategy and ideation
- Creation of storyboards
- Casting
- Development of social content
- Build engineering and farming stories
- Strategy and ideation
- Creation of storyboards
- Casting
- Development of social content
- Build engineering and farming stories
Strategy and ideation
The creative process begins with close collaboration between our engineers and product teams, aligning on strategy and sharing insights to guide formulation ideation. These discussions shape the campaign story and help us visualise how the campaign will come to life.
The creative process begins with close collaboration between our engineers and product teams, aligning on strategy and sharing insights to guide formulation ideation. These discussions shape the campaign story and help us visualise how the campaign will come to life.
Packaging design
Our creative process for graphics, packaging, and naming starts with close collaboration across design and engineering teams with final sign off from James Dyson. We focus on clarity and impact that reflect the formulations benefits.
Engineering story
Our creative process brings together engineering and farming teams to uncover authentic stories behind our innovations. By combining insights from both fields, we highlight how Dyson’s technology and farming work together, demonstrating the care and expertise in the formulations.
Our creative process brings together engineering and farming teams to uncover authentic stories behind our innovations. By combining insights from both fields, we highlight how Dyson’s technology and farming work together, demonstrating the care and expertise in the formulations.
