Dyson Chitosan™ styling range.
2x longer hold.¹ Without the crunch.
2x longer hold.¹ Without the crunch.
Brief
Launch Dyson Chitosan™ styling range, Dyson's first formulations range. Featuring the Pre-style cream and Post-style serum, both powered Dyson Triodetic™ technology.
Launch Dyson Chitosan™ styling range, Dyson's first formulations range. Featuring the Pre-style cream and Post-style serum, both powered Dyson Triodetic™ technology.
Solution
A global campaign, building on the success stories of the Supersonic™, Airwrap™ and Airstrait™ to establish Dyson Beauty in the formulations space.
A global campaign, building on the success stories of the Supersonic™, Airwrap™ and Airstrait™ to establish Dyson Beauty in the formulations space.
Key roles and responsibilities:
- Packaging design and iconography
- Developing social storyboards
- Planning and managing production processes
- Creating and curating social content
- Packaging design and iconography
- Developing social storyboards
- Planning and managing production processes
- Creating and curating social content
Media day
At media day, we worked with influencers, top stylist Mathew Collins and models to produce a wide range of assets. Filming on location, capturing both expert-led styling sessions and spontaneous, behind-the-scenes moments. The result was a collection of trending, high-impact imagery and video content, carefully curated for press, social media, and web.
At media day, we worked with influencers, top stylist Mathew Collins and models to produce a wide range of assets. Filming on location, capturing both expert-led styling sessions and spontaneous, behind-the-scenes moments. The result was a collection of trending, high-impact imagery and video content, carefully curated for press, social media, and web.
Social
Creating social assets Dyson’s first formulation campaign by combining eye-catching visuals, real user stories, and expert tips. Each post highlighted product benefits and results, positioning the range as essential for serious hair care.
Packaging & Icons
Creating icons for packaging instructions starts by identifying the key actions users need to take, then translating each step into clear, simple visuals. Each icon is sketched to be easily recognisable, tested at small sizes, and refined for maximum clarity and accessibility.
Creating icons for packaging instructions starts by identifying the key actions users need to take, then translating each step into clear, simple visuals. Each icon is sketched to be easily recognisable, tested at small sizes, and refined for maximum clarity and accessibility.
