Cross-category campaign highlighting Dyson products and their benefits during the Christmas season.
Creating a TV commercial, festive imagery, and social content.
Creating a TV commercial, festive imagery, and social content.
Brief
Create a holiday campaign featuring Dyson’s top machines across Floorcare, Beauty, Environmental, and Wearables. Highlighting each product’s benefits, bringing them together the theme of effortless holidays with Dyson.
Create a holiday campaign featuring Dyson’s top machines across Floorcare, Beauty, Environmental, and Wearables. Highlighting each product’s benefits, bringing them together the theme of effortless holidays with Dyson.
Solution
Create a magical campaign centred around one hero television commercial, featuring every Dyson product. Each scene subtly hints at Christmas, from vacuuming up glitter to wrapping paper, showing each machine in environment. All scenes connect seamlessly to tell a global story of Dyson making the holidays effortless, everywhere.
Create a magical campaign centred around one hero television commercial, featuring every Dyson product. Each scene subtly hints at Christmas, from vacuuming up glitter to wrapping paper, showing each machine in environment. All scenes connect seamlessly to tell a global story of Dyson making the holidays effortless, everywhere.
Key roles and responsibilities:
- Strategy and ideation
- Create storyboards
- Art direction and production
- Imagery and film creation
- Strategy and ideation
- Create storyboards
- Art direction and production
- Imagery and film creation
Storyboarding
Creating a story where the film will showcase a diverse range of individuals entering through doors and transitioning seamlessly to the next person in a different environment, each using a different Dyson product to highlight its unique features in use.
Creating a story where the film will showcase a diverse range of individuals entering through doors and transitioning seamlessly to the next person in a different environment, each using a different Dyson product to highlight its unique features in use.
Imagery
Elegant product photography of key machines along with their accompanying tools and attachments. Gift boxes wrapped with Dyson wrapping paper, are seen next to the products adding a touch of sophistication and hinting at the gifting aspect.
Elegant product photography of key machines along with their accompanying tools and attachments. Gift boxes wrapped with Dyson wrapping paper, are seen next to the products adding a touch of sophistication and hinting at the gifting aspect.
